01National live platform
5Canadian cities
PARTNERSHIP IMPACT / 2025-2026
DESIGN
THAT MOVED.
99designs by Vista × Sinclair Creative Agency
The Self-Made Breakfast Tour: a five-city national founder campaign that turned human creativity into access, recognition, education and action.
99DESIGNS / FOUNDER DESIGN CREDITCASESTUDY
001
TOURUGCWEBINARFOUNDER IMPACT
THE STRATEGIC IDEA
NOT A LOGO.
A LIVING
PROOF POINT.
99designs did not simply appear beside the movement. It became part of the founder journey.
SCA connected five live city experiences, a founder-facing credit activation, original campaign films and a national educational webinar. The creative story was grounded in real platform use: SCA worked with a 99designs designer on its own rebrand, transforming endorsement into firsthand proof.
THE IMPACT STACK
NATIONAL DELIVERY / FOUNDER ENGAGEMENT / CONTENTTHE CAMPAIGN
SHOWED UP.
02Founder access
~1,000tickets made available
03High-trust conversations
60+roundtables
04National founder insight
342survey contributors
05Education and intent
135webinar registrations
06Original partner content
3campaign videos
NATIONAL REACH
2.2M+ACROSS MEDIA, DIGITAL AND PARTNER AMPLIFICATIONA NATIONAL STORY THAT TRAVELLED.
The Self-Made Breakfast Tour expanded beyond five live city experiences through founder content, attendee sharing, national and regional media, partner channels, campaign videos, email and social publishing. Together, the campaign reached more than 2.2 million people across Canada.
ACT I / THE SELF-MADE BREAKFAST TOUR
FIVE CITIES.
ONE NATIONAL
FOUNDER TOUR.
Toronto · St. John’s · Calgary · Ottawa · Vancouver
WHAT 99DESIGNS OWNED
DESIGN ACCESS, MADE TANGIBLE.
Across the Self-Made Breakfast Tour, 99designs was integrated into the event’s first-class visual world through branded Founder Passport hangtags, partner recognition, stage moments and a $1,000 USD design-credit giveaway. Founders encountered the brand as a practical resource for the next stage of growth.
THE CAMPAIGN WORLD
FROM
TOUCHPOINT
TO TAKEOFF.
99designs appeared inside the creative system, not outside it. The partner was woven into physical collateral, digital storytelling, Founder Passports, social graphics and a national prize moment.
SOCIAL PROOF / ORGANIC AMPLIFICATION
ACT II / CAMPAIGN FILMS
THE PROOF
PLAYS.
Three original assets extended the partnership beyond the live room. Each film gave 99designs a distinct role: campaign partner, founder resource and visible sponsor.
FROM BRAND IDEA TO LIVE MOMENT
A fast, energetic campaign recap connecting 99designs to the tour experience.
DESIGN ACCESS ON STAGE
Founder recognition, design credits and partner visibility captured in motion.
BUILT FOR SOCIAL
A concise branded asset designed for campaign amplification.
ACT III / THE BRAND GLOW-UP
EDUCATION
THAT BUILT
INTENT.
135REGISTRATIONSMARCH 11, 2026
88 MINUTESOF PRACTICAL
BRAND EDUCATION
FROM ATTENTION TO CAPABILITY.
Anna Sinclair and Robyn Challands led founders through brand clarity, differentiation, emotional connection, visual identity and live brand hot seats. A practical workbook turned the session into a tool founders could keep using.
HOW DO I STAND OUT?BRANDING OR MARKETING FIRST?HOW DO I SELL AUTHENTICALLY?HOW DO I BALANCE TWO BRANDS?
“This has been so valuable and eye-opening.”ANNIKA EK
“Incredibly valuable. Thank you!”SUSAN CHARBONNEAU
“This has been amazing.”DIANA ADDAE
EARNED MEDIA / DISCOVERABILITY
THE STORY
TRAVELLED.
FOUNDERS PRESSNational tour launches to empower Canadian women entrepreneursREAD ↗NEWSFILENational tour accelerates action through research and social capitalREAD ↗FOLIO.YVRWhere ambition met access at the Vancouver finaleREAD ↗
Three public earned-media placements naming 99designs were independently located. Publisher readership and syndication were not converted into an estimated impressions total without first-party analytics.
THE COMMERCIAL STORY
AWARENESS
BECAME ACCESS.
ACCESS BECAME
ACTION.
Five-city visibility
Real platform proof
Founder credit activation
Three original films
135 webinar registrations
THE NEXT MEASUREMENT LAYER
CONNECT PARTNER-SIDE DATA.
Account creation, credit redemption, projects started and customer value sit inside 99designs’ platform analytics. SCA has not estimated them. Adding that first-party data will complete the path from national exposure to commercial conversion.
The partnership did more than place a brand in front of founders. It demonstrated what brilliant human design can unlock at the exact moment a business is ready to move.